Monday, 25 May 2015

Affective marketing

So I'm having these ambivalent feelings about how some of the loveliest shorts, photography or a stop motion like this get made on advertising budgets. Not that we needed confirmation of the affective power of artistic/aesthetic creation. And I guess it's not so much a matter of integrity, but just a matter of reality that some great stuff gets funded because it's used as a prop for money-making or for state propaganda. (Then I also get confused because on the other hand I believe in art for activism, for causes related to human rights, ecology, freedom and so on. Not that most of that really gets funded.)

That said I did enjoy this stop motion very much. And the marketing side doesn't make a difference to me personally because I'll never have the dough to be a credit suisse customer - and I doubt they'll take a chance on investing in art for art's sake since it has 0 potential for returns.

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